What happens when boomers stop buying?

After 10 years of growth, Harley-Davidson will be lay off 460 plant employees in September. Four hundred more will be idled in a shutdown for several weeks this fall.Harley

The iconic American company, said the recession is cutting deeply into sales. Analysts also said the company continues to adjust because baby boomer consumers loyal to its brand are ageing.

There are enormous opportunities waiting for companies that can meet the changing needs of our ageing boomer consumer, but the risks are also great for companies that don’t anticipate and adapt to these changes.