Keynote speech delivered to the iMedia Brand Summit

You can download my keynote “The Rise of the Silver Surfers” presented to the iMedia Brand Summit in Kota Kinabalu, E Malaysia on Wednesday, April 8th. Silver Surfer

As the title implies, the presentation covers the opportunities presented by the ageing populations across Asia Pacific and the online usage among the 50 plus market in the region.

This includes some never before seen data prepared and provided by ComScore, and our thanks to Will Hodgman, Executive Vice President, ComScore, for this.

 

Click here to download an abridged version of the presentation.

N.B It’s a bit “flat” without the ‘theatre’ that surrounded it  🙂