Even in tough times, baby boomers still want to travel. That’s why The Hong Kong Tourism Board (HKTB) has identified the “baby boomer segment as our major target” according to HKTB executive director, Anthony Lau. No wonder. According to our Silver3D research, Hong Kong seniors travel more often (for leisure) than their younger cohorts!
Silver3D Hong Kong
Frequency Of Leisure Trip | Total | 25 ~ 45 | 45 Plus | ||
| 100.0% | 69.2% | 30.5% | ||
Less Often Than Once A Year | 20.0% | 20.4% | 18.4% | ||
Once A Year | 15.0% | 14.4% | 16.3% | ||
2 Times A Year | 8.4% | 8.1% | 9.3% | ||
3 Times A Year | 1.7% | 1.0% | 3.4% | ||
4 To 6 Times A Year | 0.5% | 0.4% | 0.6% | ||
More Often Than 6 Times A Year | 0.6% | 0.7% | 0.3% |
HKTA and the Japan Tourism Agency (JTA) and Japan National Tourism Organisation just launched the Hong Kong-Japan Tourism Exchange Year 2009 (TEY 2009) promotion.
TEY 2009 is a large-scale tourism promotion campaign with enriched activities that will advance the tourism development in both Hong Kong and Japan.
Hong Kong is one of the most important markets under the Visit Japan Campaign, with Hong Kong tourists to Japan increasing nearly 30 percent in 2008.
Mr. Lau, said the tourism board will leverage on TEY 2009 to launch a series of promotions in Japan, generating more exposure for Hong Kong as a destination with diverse appeal.
According to the HKTA press release a series programmes have been lined up in both places including dramas and movies, cultural and sports events, local delicacies, green pleasures and student cultural exchange programmes. A special logo has been created with the slogan “Sharing Smiles, Shaking Hands” to deliver the wishes.
Seems like this is just the beginning as Mr. Lau continued; “We will collaborate with our travel trade partners to develop new and also TEY-themed products that cater to the interests of this segment”.
