SilverPoll™ is an online research panel that reaches 25% of all internet users in Asia and 50% in Oceania. It can access approximately eight million 50+ users in the region.
The low cost enables effective and efficient concept/issue testing among 50+ online communities.
A simple, well tested process:
- Using the worlds largest email database (audited quarterly by PWC)
- Targets 156 million consumers/business decision-makers in every major city in the world
- Using credible data sources, tracks 200 top global & local sites including: BBC, Reuters, CNN, Trip Advisor, ESPN, Forbes, and Amazon.com
- Tracking online behaviour - currently have profiled over 110 million net users daily
- Double opt-in minimizes SPAM screening
- Delivers responses 60 - 70% open rate & 6 - 8% click thru
Sample of 50+ candidates, by market:
Australia |
Male |
359,664 |
|||
Female |
192,014 |
||||
Total |
551,678 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
219,767 |
90,776 |
147,650 |
66,558 |
26,927 |
China |
Male |
1,336,977 |
|||
Female |
719,911 |
||||
Total |
2,056,888 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
908,776 |
666,480 |
198,770 |
267,850 |
15,012 |
Hong Kong |
Male |
650,120 |
|||
Female |
240,437 |
||||
Total |
890,557 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
598,581 |
160,512 |
90,110 |
30,123 |
11,231 |
India |
Male |
1,100,044 |
|||
Female |
403,625 |
||||
Total |
1,503,669 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
604,555 |
400,999 |
289,776 |
179,800 |
28,539 |
Indonesia |
Male |
588,567 |
|||
Female |
111,987 |
||||
Total |
700,554 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
445,778 |
160,545 |
60,671 |
29,178 |
4,382 |
Japan |
Male |
3,188,707 |
|||
Female |
913,338 |
||||
Total |
4,102,045 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
2,777,807 |
989,650 |
190,500 |
100,066 |
44,022 |
Korea |
Male |
1,300,588 |
|||
Female |
899,512 |
||||
Total |
2,200,100 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
1,382,532 |
478,999 |
178,650 |
112,589 |
47,330 |
Malaysia |
Male |
210,690 |
|||
Female |
79,967 |
||||
Total |
290,657 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
155,089 |
74,770 |
30,033 |
24,889 |
5,876 |
Philippines |
Male |
105,449 |
|||
Female |
64,257 |
||||
Total |
169,706 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
85,445 |
49,223 |
18,776 |
10,056 |
6,206 |
Singapore |
Male |
145,888 |
|||
Female |
113,992 |
||||
Total |
259,880 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
98,665 |
73,129 |
38,776 |
30,154 |
19,156 |
Thailand |
Male |
144,887 |
|||
Female |
55,779 |
||||
Total |
200,666 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
110,700 |
50,760 |
21,200 |
12,907 |
5,099 |
Taiwan |
Male |
331,289 |
|||
Female |
156,265 |
||||
Total |
487,554 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
216,909 |
166,888 |
67,605 |
20,005 |
16,147 |
Vietnam |
Male |
59,776 |
|||
Female |
15,904 |
||||
Total |
75,680 |
||||
45 - 49 yrs |
50 - 54 yrs |
55 - 59yrs |
60 - 64 yrs |
65 - 70yrs |
|
|
50,877 |
19,661 |
3,881 |
1,105 |
156 |
