Silver3D™ is part of a massive consumer research and planning initiative that links brands, consumers and media habits all in a SINGLE research database. The research is conducted in 11 markets of Asia Pacific and covers over 11,000 samples of 40+ consumers.

The database can help us understand:

  • Lifestage and Demographics - full demographic and lifestyle profiling e.g. hobbies and interests, social life, sport, health
  • Attitudinal profiling - detailed understanding of consumers’ social behaviour, attitudes and beliefs
  • Behavioural profiling - detailed profile of lifestyles, media habits and product/category use

Importantly, this database allows us to compare the senior market, with your younger, more familiar consumer target.

Click here for more details about Silver3D™

Market Upper age limit of sample Base size of sample aged 40+ Base size of sample aged 50+

Australia

65 years

697

390

Japan

65 years

1536

1045

Taiwan

65 years

680

310

Thailand

65 years

715

323

India

55 years

4113

1926

Singapore

54 years

490

99

Hong Kong

54 years

504

144

Malaysia

45 years

337

n/a

Indonesia

45 years

268

n/a

Philippines

49 years

342

n/a

China

45 years

1127

n/a

Vietnam

45 years

414

n/a


Self & Personality

Food

Image

Society

Money

Health

Work

Religion

Brand

Marriage

Shopping

Country

Media

Family

Technology

Future


Media habits & Product use

  • Media section: usage and attitudes for all main media channels

    • Television
    • Cinema
    • Newspapers
    • Magazines
    • Outdoor
    • Radio
    • Internet
    • (SMS in some markets such as China)

  • Items in household

  • Product usage by product category. (This varies from market to market).

N.B. Brand - level data may be available in certain countries. Please contact us for further information and quotation.