Strategic Consultancy for Senior Citizens Market.

Our strategic consultancy begins with a deep understanding of the mature consumer. That’s why at SILVER we are committed to market research that reveals valuable, actionable insights.

SilverMatters™ Reports

A fusion of multi-source, substantial data and insights from experienced, ‘senior’ analysts covering:

Industry/sector
Country
Gender
... and Client specific requests

Silver3D™

For understanding senior consumer behaviour, attitudes, product consumption and media habits across Asia Pacific with a single research database.

SilverPoll™ online research panel

Concept/issue testing among the senior online community by country, across Asia Pacific or across the world.

BLOG

Restaurants Need To Refocus As Older Customers Become More Important

Supper visits have been cut back by all but the most mature age group according to a recent study of restaurants in the ... more

We INFORM with unique research, data and insights

We ADVISE on strategy and increase understanding through training and speeches

We help CONNECT to the market through relevant and targeted programs and media