The choices of media or tactics to connect with a mature consumer are many.

Fundamentally, our approach addresses whether this is a new product aimed at the mature segment or an existing brand trying to extend into ‘senior’ territory where there may be sensitivity to the way current users perceive this brand shift.

A simplistic view:

SILVER prefers to work with your current marketing and agency partners. However, if needed, we also can access a team of qualified (and appropriately aged) communication experts across all disciplines to develop, execute and place your 50+ campaign.

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