Observations, insights and innovations that connect with the 50+ market.

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Japan Elderly Embrace Apple
by Kim Walker 11 August 2010 15:24:11

Here's an article picked up from Dick Stroud's blog about a report from Bloomberg in Japan. I believe, that not only the iPad (product) but the entire user experience of Apple is age-friendly. Perhaps the reason why Apple is attracting/retaining older customers and it's share proce outperforms PC's. According to a separate (amusing) report, late last year, market resear... more

Skype On TV? Why Does Gran Need A Computer?
by Kim Walker 09 July 2010 12:15:23

Skype recently announced that new web-connected TV sets from LG, Panasonic and Samsung will now ship with Skype software pre-loaded. Add a TV webcam and you can make high-definition video calls from the sofa. On Skype's website, the pitch is clear "Soon you'll simply gather the whole family on the couch for video calls with loved ones overseas, and give them a regular w... more

Networking Sites Reach Up To 80% of 55+ Internet Users In APAC - Download Report
by Kim Walker 23 June 2010 11:32:13

Older consumers in Asia Pacific are in line with global trends in social networking, revealed in an analysis of comScore data across thirteen APAC countries. Download the SilverMatters report here. Some Highlights: Singapore, Malaysia, Indonesia and Australia, (about a third of all countries surveyed) - have the highest percentage of mature internet users logging on ... more

Japanese Baby Boomers Reluctant To Spend After Retirement
by Kim Walker 24 February 2010 16:07:57

Retiring baby boomers appear reluctant to spend on nonessential items, contrary to expectations that they would give Japan's economy a boost. According to an article in Japans' Nikkei newspaper, some firms hoped baby boomers, who began to reach mandatory retirement age in 2007, would spend time enjoying their hobbies and other pursuits, creating demand for products and s... more

AARP Member Survey On eReaders
by Kim Walker 23 February 2010 14:37:51

I caught this in the AARP website recently. A quick search of the site just now didn't reveal the final/latest results but the findings of this were interesting nonetheless. Says it all. ... more

Electronic Eyeglasses Hold Great Promise for Older Wearers
by Kim Walker 17 January 2010 17:33:33

A company is developing both static (fixed focus) and electronic dynamic (changeable focus) lensed eyeglasses. The product is the result of collaboration between Pixel Optics which launched its first static composite enhanced multifocal in 2008 and Panasonic Shikoku Electronics of Japan, one of Panasonics group companies. According to their press release, the company cla... more

Movies and Music Learn To Profit From the Boomer Market
by Kim Walker 15 January 2010 09:24:15

Boomer music fans and moviegoers are not just a fast-growing demographic; their patterns of media consumption also make them the most profitable media consumers -- and deserving much more attention. This article from Engage Boomers points out some interesting recent examples of the power and attractiveness of the boomer market in the USA. (But applicable almost anywhere)... more

The Digital Future For Seniors? Some Innovative Ideas.
by Kim Walker 08 January 2010 13:09:59

Some time ago I wrote about an an 'app' that turns an iPhone into a hearing aid. (http://www.silvergroup.asia/blog/App-turns-iPhone-into-a-hearing-aid.php) but here's a raft of new ideas put forward by a 3D (Augmented Reality) company in the United Arab Emirates that seems to be thinking (very cleverly) about the digital future for Senior users. Among the ideas put forwar... more

Microsoft Forecasts The Needs Of Baby Boomers
by Kim Walker 05 January 2010 11:03:01

Boomers and Technology: An Extended Conversation - is a research project sponsored and prepared by AARP and Microsoft in October 2009. Download the lenthy document here, or read my summary below. The concluding forecasts suggest some interesting business ideas. These forecasts are based on technology that is either soon coming to market or feasible over the next decade, ... more

System For Seniors Allows Handwritten Emails
by Kim Walker 28 December 2009 10:35:58

Celery is service designed for people who want to keep in touch with friends and relatives but don't use computers (yes, there are many). The premise of Celery is that "interpersonal communication is as vital to human life as air, shelter, water and food. When we are disconnected from family and friends, when our social interactions decline, our lives begin to lose meani... more

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