Observations, insights and innovations that connect with the 50+ market.

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Aussie Boomers Have Saved Enough For Only Five Years Of Retirement!!?
by Kim Walker 10 August 2010 18:04:42

Shocking news from a recent study by the Melbourne Intitute among people approaching retirement finds that Australians are generally not saving enough to maintain a living standard they believe is satisfactory for their entire expected life after retirement. For example, the projected life expectancy at retirement for a 55-59 year old single male is 17.2 years, yet calcu... more

Ageing in prison - a sad tale from Japan
by Kim Walker 28 July 2010 13:09:12

Even if you don't understand Japanese, the disturbing pictures in this programme tell a sad story. Although this has no real relevance to marketing, the programme offers a sobering insight to the social consequences of an ageing population we will all need to get used to. According to this article in CNNgo, some of Japan's prisons are introducing rubber flo... more

Singapore Promotes The Benefits Of Older Workers - See the ads
by Kim Walker 08 May 2010 17:47:37

Singapore's Ministry of Manpower has launched a multimedia campaign created by Dentsu to promote the employment of older workers. Through the campaign, MOM aims to highlight the importance and benefits of employing older workers to CEOs, HR Directors, HR Managers and Line Managers. The campaign aims to increase awareness and acceptance of older workers, improve perceptio... more

Investment Managers View Of Ageing Opportunity
by Kim Walker 07 May 2010 18:55:06

The ageing population theme has so far been largely overlooked by fund managers according to this article in Moneywise. Financial folks predict (unsurprisingly) that if people live into their eighties, they tend to run down their savings, buy annuities, down-trade in the housing market and maybe go into retirement accommodation, and spend on domiciliary care and nursing ... more

TV Program Format Modified for Japans Retiring Boomers
by Kim Walker 17 April 2010 18:45:16

TV programs about house makeovers are common but in Japan the 'Before-After' TV program on Channel 10 focusses on "baby boomer" owners whose intention was to make the house they had owned for many years a place they could live out their retirement in style and comfort. This is a change from previous Japanese views on housing renewal - that if your house was old, you pull... more

Research Shows Generations Shift in HK Retirement Attitudes - Download slide
by Kim Walker 29 March 2010 12:12:31

People working now do not want to be a burden on their own children – a big generational change in Hong Kong. Sun Life Financial surveyed over 400 employed and retired people in Hong Kong in early 2010 to create what it has termed an 'Unretirement Index'. Read their Press Release here. 29% of the younger generation expect to get financial support from their childr... more

$1million No Longer Enough For Retirement? - Study
by Kim Walker 22 March 2010 14:05:39

A recent survey of 226 registered investment advisers on the topic found that 71% don't believe $1 million is enough for the average American family. And the burden increases with youth according to this article in The Street. In the analysis from Scottrade, seniors are the only generation that may come close to needing only $1 million. Forty-four percent of advisers sai... more

Philippines To Hold International Summit on Medical Travel, Wellness and Retirement
by Kim Walker 28 February 2010 13:21:59

An International Summit on Medical Travel, Wellness and Retirement ~ IMWell Summit will be held in the Philippines on October 12-15, 2010. Staged in collaboration with India, Thailand, Malaysia, Korea, Taiwan, Hong Kong and Singapore, the IMWell Summit is envisioned to be a forum to discuss how they can cooperate to further develop the medical tourism and retirement indus... more

Japanese Baby Boomers Reluctant To Spend After Retirement
by Kim Walker 24 February 2010 16:07:57

Retiring baby boomers appear reluctant to spend on nonessential items, contrary to expectations that they would give Japan's economy a boost. According to an article in Japans' Nikkei newspaper, some firms hoped baby boomers, who began to reach mandatory retirement age in 2007, would spend time enjoying their hobbies and other pursuits, creating demand for products and s... more

East Asia's 'Elderly Zone' Has Valuable Lessons For The World
by Kim Walker 15 February 2010 15:16:31

Japan's aging population burden may carry latent economic blessings. There are two ways to look at the Japan's ageing population. On one hand, Japan possesses a degree of longevity that the world ought to envy. On the other, Japan is faced with an aging society groaning under a growing social security burden. Yet surely, a long life is a good thing. Taken from an insighfu... more

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