Observations, insights and innovations that connect with the 50+ market.

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Research Shows Generations Shift in HK Retirement Attitudes - Download slide
by Kim Walker 29 March 2010 12:12:31

People working now do not want to be a burden on their own children – a big generational change in Hong Kong. Sun Life Financial surveyed over 400 employed and retired people in Hong Kong in early 2010 to create what it has termed an 'Unretirement Index'. Read their Press Release here. 29% of the younger generation expect to get financial support from their childr... more

$1million No Longer Enough For Retirement? - Study
by Kim Walker 22 March 2010 14:05:39

A recent survey of 226 registered investment advisers on the topic found that 71% don't believe $1 million is enough for the average American family. And the burden increases with youth according to this article in The Street. In the analysis from Scottrade, seniors are the only generation that may come close to needing only $1 million. Forty-four percent of advisers sai... more

Merrill Launches Retirement Services For Older Wealth
by Kim Walker 12 February 2010 10:32:27

With the retirement market set to explode as baby boomers increasingly leave the job market, it offers great opportunities for banks and financial institutions to tap into the most lucrative demographic in history. To that end Merrill Lynch in the USA is launching a new ad campaign called "help2retire," setting aside between $15 and $20 million over the next four months ... more

Insurance Uses 'Legacy' To Pitch The 50+ Market
by Kim Walker 05 February 2010 11:37:55

Liverpool Victoria Friendly Society Ltd (LV), the UK-based insurance, investment and pensions group, has launched its fifth TV advertising campaign to promote its '50 Plus plan' life insurance policy. The company said: "We get a lot of feedback on the reasons why our customers buy our product, and leaving a legacy that helps their family at a difficult time is at the co... more

Is Age A Factor In Driving Safety?
by Kim Walker 03 February 2010 19:01:45

University of Toronto is calling for participants 70+ older driver cohorts in a study to develop a screening tool that doctors can use to assess who is and who is not safe to drive. The tool will be a rapid, objective test that can be easily completed in a doctor’s office. Computerized tests and on-road driving evaluations don’t come into play with this tool.A... more

Wealth Transfer In A Sorry State - Aus
by Kim Walker 04 November 2009 16:42:01

More than a third of Australians have not considered estate planning or the transfer of their wealth to the next generation. In a study conducted by AC Nielsen on behalf of investment group IOOF and reported here, 37 per cent of respondents had not even considered the issue. A further four per cent said estate planning was something their friends and family would be able... more

Macedonia boat accident - a tragic reminder of our ageing world
by Kim Walker 06 September 2009 14:09:06

The tourism business and governments need to wake up to the changing needs of an ageing world before more die through poor safety standards that recognize their evolving needs. In the lastest tragedy on Saturday, 15 mainly elderly Bulgarians drowned when a tourist boat sank suddenly in Macedonia's popular Lake Ohrid as reported here. Echoes of a similar disaster on Lak... more

Impact of the Financial Crisis on Older People in Asia
by Kim Walker 23 February 2009 21:54:38

Reflecting Asia's predominance in global ageing, by 2050, Japan, South Korea and Singapore will lead the world in oldest populations. That was the driver behind the recent event co-presented by the AARP and the Asia Society entitled "Growing Old and Less Secure: The Impact of the Global Financial Crisis on Older People in Asia" on January 26 at the Asia Society and Museum... more

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