Observations, insights and innovations that connect with the 50+ market.

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Restaurants Need To Refocus As Older Customers Become More Important
by Kim Walker 08 March 2010 08:15:23

Supper visits have been cut back by all but the most mature age group according to a recent study of restaurants in the USA. Historically, supper is the meal that leads the restaurant industry out of recessions, but that won't be the case this time, according to a new study by The NPD Group. Supper is the restaurant industry's largest sales generator but has been the weak... more

Is Age A Factor In Driving Safety?
by Kim Walker 03 February 2010 19:01:45

University of Toronto is calling for participants 70+ older driver cohorts in a study to develop a screening tool that doctors can use to assess who is and who is not safe to drive. The tool will be a rapid, objective test that can be easily completed in a doctor’s office. Computerized tests and on-road driving evaluations don’t come into play with this tool.A... more

Electronic Eyeglasses Hold Great Promise for Older Wearers
by Kim Walker 17 January 2010 17:33:33

A company is developing both static (fixed focus) and electronic dynamic (changeable focus) lensed eyeglasses. The product is the result of collaboration between Pixel Optics which launched its first static composite enhanced multifocal in 2008 and Panasonic Shikoku Electronics of Japan, one of Panasonics group companies. According to their press release, the company cla... more

The Digital Future For Seniors? Some Innovative Ideas.
by Kim Walker 08 January 2010 13:09:59

Some time ago I wrote about an an 'app' that turns an iPhone into a hearing aid. (http://www.silvergroup.asia/blog/App-turns-iPhone-into-a-hearing-aid.php) but here's a raft of new ideas put forward by a 3D (Augmented Reality) company in the United Arab Emirates that seems to be thinking (very cleverly) about the digital future for Senior users. Among the ideas put forwar... more

Amazing Marketing Successes In Ageing Japan
by Kim Walker 11 November 2009 17:55:26

If you want to know what the future of marketing looks like for our rapidly ageing countries, observe Japan. Japan's total population as of September stood at about 127.54 million, and 56% are over 40. According to an estimate by the Japan Research Institute, senior households - where the head of the house is 60 or older - will be responsible for 40% of all consumption i... more

New software helps 50 plus drivers stay sharp
by Kim Walker 30 August 2009 03:53:12

One of the known effects of ageing is a natural decline in the brain's ability to process visual information. One of the activities most affected is driving, a task that demands you simultaneously track multiple moving objects, often at the edge of your field of vision. The decline of this capability may be one of the reasons the elderly have to stop driving. But experts... more

Free eye tests for 50+ in Australia
by Kim Walker 09 August 2009 14:43:00

Older Queenslanders can use state-of-the-art equipment that is not normally available to the public. As part of a test to detect the early signs of age-related macular degeneration, eye specialist and Queensland University of Technology (QUT) researcher, is offering free tests to people aged 50 and over. Macular degeneration is the leading cause of blindness in Australi... more

An optical opportunity
by Kim Walker 11 April 2009 18:40:29

The need for glasses is one of the first and most annoying aspects of ageing and therefore a huge business opportunity. A report from The Times (London) suggests that according to the latest research, optical advances and the vanity of the baby-boomer generation has resulted in a 40 per cent global increase in lens implants for presbyopia - the age-related deterioration ... more

An ad so bad it's funny
by Kim Walker 19 February 2009 17:56:22

You'll need a pair of glasses before you get this hearing aid! This ad for a chain of hearing centres in Singapore features what seems to be an interesting hearing aid product with a unique feature. Yet this opportunity has been squandered by appalling art direction and more. (Don't get me started). Assuming this is targetted at seniors with failing hearing, one would s... more

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