Observations, insights and innovations that connect with the 50+ market.

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Silver Market Phenomenon Second Edition - Advance Order Now
by Kim Walker 22 August 2010 23:49:12

We have contributed a chapter to the second edition of The Silver Market Phenomenon - Marketing and Innovation in the Aging Society to be published in Autumn 2010. Our chapter is titled: The Age-Neutral Customer Journey. The chapter demonstrates why and how businesses and brands should become age-neutral. Using three distinct case studies, we introduce SilverAudit, a uni... more

More Great Examples Of Age Power In Japan
by Kim Walker 22 August 2010 20:13:58

Move over 50+, it's the 60+ in Japan who are flexing their spending muscles. According to an article in the Nikkei, Japanese aged 60-70 are emerging as an important source of economic vitality, as they are proving to be active spenders keen on making the most of their post-retirement years. Most of the 18 million sixtysomethings -- the country's largest age group -- are s... more

Training Older Executives - The Economist
by Kim Walker 13 May 2010 12:07:49

I'm always interested when The Economist tackles issues related to ageing. Here's one where they look at Executive Education where they comment that "older executives are shunning corporate training. This is a problem both for them and the firms they work for" The thinking is that for older executives formal programmes are often seen as a repetition of lessons already le... more

Singapore Promotes The Benefits Of Older Workers - See the ads
by Kim Walker 08 May 2010 17:47:37

Singapore's Ministry of Manpower has launched a multimedia campaign created by Dentsu to promote the employment of older workers. Through the campaign, MOM aims to highlight the importance and benefits of employing older workers to CEOs, HR Directors, HR Managers and Line Managers. The campaign aims to increase awareness and acceptance of older workers, improve perceptio... more

Is Age A Factor In Driving Safety?
by Kim Walker 03 February 2010 19:01:45

University of Toronto is calling for participants 70+ older driver cohorts in a study to develop a screening tool that doctors can use to assess who is and who is not safe to drive. The tool will be a rapid, objective test that can be easily completed in a doctor’s office. Computerized tests and on-road driving evaluations don’t come into play with this tool.A... more

Specialist Diploma in Gerontological Design Launched in Singapore
by Kim Walker 28 January 2010 16:08:26

Developed specially for design practitioners, the one-year Specialist Diploma in Gerontological Design (SDGD) course draws from the expertise of faculty at the Temasek Design School and the Temasek Humanities & Social Sciences School. SDGD is offered by the Professional Development Centre at Temasek Polytechnic.Temasek Design School and the Temasek Humanities & So... more

Aus Plans 2,000 Internet Kiosks For Seniors
by Kim Walker 09 December 2009 14:18:20

The Australian Government launched a $15 million initiative to get more seniors connected to family and friends through the internet. Broadband for Seniors will establish up to 2,000 free internet kiosks over the next three years in community centres and clubs used by seniors. The kiosks will provide computers, internet connections and training. The Govern... more

How To Market To Older Consumers And Grow Your Business
by Kim Walker 03 December 2009 14:01:45

Here's an interview with Patrick Dixon in which he cites a number of examples of how businesses are failing to meet the needs of ageing consumers. Some interesting truths he cites: Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK... more

Asian Seniors Logging On
by Kim Walker 29 September 2009 15:05:35

Dispelling the myths around older web users in Asia, here's an article from the Asia Media Forum that includes some interesting facts and stats e.g: Internet penetration in Asia stands at 18.5 percent, compared to the world average of 24.7 percent As of June 2009, Internet World Stats reported 704.2 million Internet users in Asia, or 42.2 percent of the world's users.... more

The world's first 'Silver' Business Management Diploma?
by Kim Walker 28 February 2009 12:36:04

Certainly the first in Asia Pacific, if not the world! This 3-year full-time study delivers students a Diploma in Gerontological Management Studies has already filled it's first (2009) intake of 50 students for 2 classes. The course offers knowledge of Gerontology, with insights from Sociology and Psychology, and skills to apply such knowledge in business settings, the D... more

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