Observations, insights and innovations that connect with the 50+ market.

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More Great Examples Of Age Power In Japan
by Kim Walker 22 August 2010 20:13:58

Move over 50+, it's the 60+ in Japan who are flexing their spending muscles. According to an article in the Nikkei, Japanese aged 60-70 are emerging as an important source of economic vitality, as they are proving to be active spenders keen on making the most of their post-retirement years. Most of the 18 million sixtysomethings -- the country's largest age group -- are s... more

Broadcast audience aging faster than population
by Kim Walker 18 August 2010 19:20:12

No big surprise here but yet another wake up call for marketers still blind to the impact that an aging consumer has on the fundamentals of business. The median age for viewers at American TV networks including CBS is now 51 according to this report from AP. Furthermore, the broadcasters' audience has aged at twice the rate of the general population during the past two d... more

What Generation Gap? Ageless Marketing = Generation Everyone.
by Kim Walker 05 June 2010 20:51:43

Here's a great article that discusses the idea of Generation E (Generaton Everyone). The author argues "will the idea of a "generation gap" eventually atrophy into obsolescence?" He's talking about ageless marketing. His examples include: moms and daughters with matching Ugg boots, Juicy Couture sweatsuits, Abercrombie hoodies and Coach handbags. Fathers and sons compari... more

50 Is The New 30 In China Too! - Download Research
by Kim Walker 03 June 2010 14:27:43

Like most others countries, older Chinese consumers perceive themselves younger than their actual age according to a new study. This supports the results of our SilverPoll conducted in 2009 across 5 APAC markets. The survey among consumers above the age 50, was conducted across six cities in China. [Download here]. While almost 50 percent of the people surveyed were betw... more

Nielsen Dispenses Wisdom For Marketers To An Ageing China
by Kim Walker 26 May 2010 18:34:43

Nielsen has published a piece on the marketers dilemma for an ageing China. No real news here but at least it's good to see companies identifying the issue. Here's summary of Neilsens suggestions for marketers: A mix of brands targeted to different demographic groups, or those that work well in India or other less-developed nations, may struggle in China. Large famili... more

Older Shoppers A Key Target In Emerging Markets
by Kim Walker 23 May 2010 16:22:55

A new study by Euromonitor concludes that marketers should consider targeting older shoppers in countries like India and China. Brazil, Russia, India and China will deliver more than 60% of growth among all emerging markets between 2010 and 2020, with the India and China generating over a quarter of the overall increase. As reported in an article on WARC, Euromonitor co... more

Adapt To The Needs Of Ageing Customers And Reap Rewards - Article
by Kim Walker 27 April 2010 10:06:06

Here's an article from Hong Kong publication, Millionaire Asia in which I am interviewed about the 'Silver Tsunami'. ... more

Tokyo's Elderly Population Tops 20%
by Kim Walker 26 March 2010 13:48:53

People age 65 or older accounted for more than 20% of the Tokyo population as of the end of January, the first time above that line, according to data compiled by the metropolitan government.As reported in The Nikkei (March 24), the number of elderly residents surged 2.69% from the year earlier to about 2.55 million. They accounted for 20.31% of the population, up 0.41 pe... more

Economist: Companies Don't Understand The Consequences Of The Silver Tsunami
by Kim Walker 06 February 2010 17:03:35

In the lastest issue (Feb 4, 2010), The Economist reviews a few new books on the subject of ageing. Titled The Silver Tsunami, the article discusses the impact on business and says "Business will have to learn how to manage and ageing workforce". Blindingly obvious to those of use who follow all this. The article elaborates "...... few (companies) have grasped either the... more

Aus Facing Economic Disaster From Wave Of Retirees - Rudd
by Kim Walker 02 February 2010 15:03:45

The Australian Prime Minister said that, by 2050, there would be only 2.7 people of working age for each person aged 65 years and older, compared with 7.5 people in 1970 and five-to-one this year. Within 40 years, the proportion of the population aged 65 years and older would almost double to 23 per cent. This foreshadowed a shake-up to remove workforce barriers and lift... more

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