Observations, insights and innovations that connect with the 50+ market.

More Great Examples Of Age Power In Japan
by Kim Walker 22 August 2010 20:13:58

Move over 50+, it's the 60+ in Japan who are flexing their spending muscles. According to an article in the Nikkei, Japanese aged 60-70 are emerging as an important source of economic vitality, as they are proving to be active spenders keen on making the most of their post-retirement years. Most of the 18 million sixtysomethings -- the country's largest age group -- are s... more

Japan Elderly Embrace Apple
by Kim Walker 11 August 2010 15:24:11

Here's an article picked up from Dick Stroud's blog about a report from Bloomberg in Japan. I believe, that not only the iPad (product) but the entire user experience of Apple is age-friendly. Perhaps the reason why Apple is attracting/retaining older customers and it's share proce outperforms PC's. According to a separate (amusing) report, late last year, market resear... more

5 Things Retailers Need to Know About Marketing To Baby Boomers
by Kim Walker 09 August 2010 16:42:40

Okay, it's USA-based data, but regardless, some interesting learnings from recent reseach conducted by Matt Thornhill, of the Boomer Project and collaborators and detailed here. 1. Older and Younger Boomers Are Different The two groups have different frames of reference for decision-making, shopping, spending leisure time, cultural icons and involving themselves in medi... more

'Age Matters' By Chivas Regal? 'Keep Walking' Is Real Ageless Marketing
by Kim Walker 26 July 2010 10:55:20

I got quite excited when I read news that Chivas was launching an 'Age-Matters' campaign. Could this be a tipping point for the age awareness evangelists, I wondered? Sadly it is not. Read about it here. But there is another, arguably more famous brand campaign that identified it's ageing customer base and according to their global research "Consumer research revealed... more

Study On Sex And Boomer Women Reveal Surprising Results
by Kim Walker 12 July 2010 17:30:21

A 'Giant Market Opportunity', according to this post in Engage Boomers. The study, conducted by VibrantNation.com reveals that Boomer women in the USA: More than half say they are dissatisfied with their sex lives. Eighty percent said they masturbate and 56% use sex toys (another 10% is interested in them). 44% have sex less than once a month. Yet, an all-male p... more

Skype On TV? Why Does Gran Need A Computer?
by Kim Walker 09 July 2010 12:15:23

Skype recently announced that new web-connected TV sets from LG, Panasonic and Samsung will now ship with Skype software pre-loaded. Add a TV webcam and you can make high-definition video calls from the sofa. On Skype's website, the pitch is clear "Soon you'll simply gather the whole family on the couch for video calls with loved ones overseas, and give them a regular w... more

Japanese Luxury Customers Spend Differently With Age
by Kim Walker 04 July 2010 12:17:32

Increasingly, Japanese consumers in the luxury segment are behaving differently-by age, gender, and even geography. According to a new McKinsey report just released entitled “Japan’s luxury consumer: Detecting a pulse?” showed that 22 percent of 20-year-old luxury consumers are willing to pay full price for luxury goods, compared with just 9 percent for ... more

Hospitals Marketing To Boomers
by Kim Walker 30 June 2010 10:13:14

Hospitals in the USA are jockeying to position themselves for growth amid a perfect storm of aging baby boomers and a health-care-reform bill that will result in millions more insured patients down the road. Nationally known hospital brands such as the Mayo Clinic, Cleveland Clinic, Johns Hopkins, Memorial Sloan-Kettering and Massachusetts General Hospital are ramping up... more

Networking Sites Reach Up To 80% of 55+ Internet Users In APAC - Download Report
by Kim Walker 23 June 2010 11:32:13

Older consumers in Asia Pacific are in line with global trends in social networking, revealed in an analysis of comScore data across thirteen APAC countries. Download the SilverMatters report here. Some Highlights: Singapore, Malaysia, Indonesia and Australia, (about a third of all countries surveyed) - have the highest percentage of mature internet users logging on ... more

What Generation Gap? Ageless Marketing = Generation Everyone.
by Kim Walker 05 June 2010 20:51:43

Here's a great article that discusses the idea of Generation E (Generaton Everyone). The author argues "will the idea of a "generation gap" eventually atrophy into obsolescence?" He's talking about ageless marketing. His examples include: moms and daughters with matching Ugg boots, Juicy Couture sweatsuits, Abercrombie hoodies and Coach handbags. Fathers and sons compari... more