Observations, insights and innovations that connect with the 50+ market.

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Study On Sex And Boomer Women Reveal Surprising Results
by Kim Walker 12 July 2010 17:30:21

A 'Giant Market Opportunity', according to this post in Engage Boomers. The study, conducted by VibrantNation.com reveals that Boomer women in the USA: More than half say they are dissatisfied with their sex lives. Eighty percent said they masturbate and 56% use sex toys (another 10% is interested in them). 44% have sex less than once a month. Yet, an all-male p... more

Nostalgia Drives Development of 'Ageless' Drinks in Japan
by Kim Walker 06 May 2010 09:08:34

A couple of pre-World War II soft drinks that garnered renewed interest a few years back are being produced in ever more varieties and becoming more popular in Japan. Furthermore the cider and 'ramune' soft drinks have proved 'ageless' attracting popularity among everyone from children to the elderly. Seniors like them out of a sense of nostalgia, while for the young the... more

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