Observations, insights and innovations that connect with the 50+ market.

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Asian Seniors Logging On
by Kim Walker 29 September 2009 15:05:35

Dispelling the myths around older web users in Asia, here's an article from the Asia Media Forum that includes some interesting facts and stats e.g: Internet penetration in Asia stands at 18.5 percent, compared to the world average of 24.7 percent As of June 2009, Internet World Stats reported 704.2 million Internet users in Asia, or 42.2 percent of the world's users.... more

India's seniors get blogging
by Kim Walker 23 May 2009 16:35:44

More and more senior citizens in the state are taking to blogging, which, until recently, was considered to be a youth- exclusive domain. Ageing citizens have shown that they have all the prerequisites to be a blogger: time to surf, read and write/comment. Based on ComScore data from January, revealed in this Silver presentation, India had... more

Ageing stars losing out in India?
by Kim Walker 17 February 2009 15:17:51

At 43, Indian superstar Shah Rukh Khan is too old for Pepsi yet his contemporary Aamir Khan (also 43) has had his contract with Coca Cola extended for a huge fee. My, my how those brands differ. Shah Rukh Khan (SRK) is a household name in India and the hearthrob of millions, but he's just been sacked from the new campaign for Pepsi in favour of a more youthful represen... more

Grey population explosion
by Kim Walker 07 February 2009 12:45:12

Although China and India are not countries often mentioned in the context of ageing populations, the sheer size of total population dwarfs the G7 countries. I thought this chart from The Economist made the point very dramatically - and yet it's only focussing on the 65 and above! Although India still has one of the youngest average ages, the one-child policy in China is... more

Re-employing older workers
by Kim Walker 21 January 2009 11:01:39

Companies take note! Last week, an unassuming 57 year old demonstrated in dramatic fashion, some of the values older workers can deliver. Chesley B. Sullenberger III became a hero when he applied his vast experience and calm to safely guide all 155 passengers and crew aboard US Airways Flight 1549 to an emergency water landing in New Yorks' Hudson River. But what real... more

Young and jobless
by Kim Walker 10 January 2009 20:46:22

Young folks have been hard hit by the economy. Sure, seniors may have lost but imagine kids who have just finished school and trying to get a first job in this climate! (and yet business creatures-of-habit will no doubt continue to prioritize younger sements over the more lucrative 50+ group). Here are a few stats from a recent survey of 22 countries: China: 6.... more

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