Observations, insights and innovations that connect with the 50+ market.

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More Great Examples Of Age Power In Japan
by Kim Walker 22 August 2010 20:13:58

Move over 50+, it's the 60+ in Japan who are flexing their spending muscles. According to an article in the Nikkei, Japanese aged 60-70 are emerging as an important source of economic vitality, as they are proving to be active spenders keen on making the most of their post-retirement years. Most of the 18 million sixtysomethings -- the country's largest age group -- are s... more

Aussie Boomers Have Saved Enough For Only Five Years Of Retirement!!?
by Kim Walker 10 August 2010 18:04:42

Shocking news from a recent study by the Melbourne Intitute among people approaching retirement finds that Australians are generally not saving enough to maintain a living standard they believe is satisfactory for their entire expected life after retirement. For example, the projected life expectancy at retirement for a 55-59 year old single male is 17.2 years, yet calcu... more

Ageing in prison - a sad tale from Japan
by Kim Walker 28 July 2010 13:09:12

Even if you don't understand Japanese, the disturbing pictures in this programme tell a sad story. Although this has no real relevance to marketing, the programme offers a sobering insight to the social consequences of an ageing population we will all need to get used to. According to this article in CNNgo, some of Japan's prisons are introducing rubber flo... more

Comic Pair Draw Attention To The Important Role Of Older People
by Kim Walker 08 July 2010 18:38:06

An unlikely pairing of a 37-year-old agnostic comedian and the 75-year-old Catholic priest have lent their support to the aged care industry's united election campaign in a bid to get people talking about the older people who have had an impact on their life. The core idea around "Grand" (Grand parents etc) is fun a puts a wonderful, positive and uplifting spin on the us... more

Aged Care Issue Helps Bring Down Australian PM
by Kim Walker 24 June 2010 12:58:47

Kevin Rudd's decision to stand down comes just a day after aged care industry leaders penned an open letter to the prime minister, urging him to address the sector's funding crisis. Published in national and major metropolitan papers, the Aged Care Industry Council's (ACIC) letter delivered a stern ultimatum that proved too much for the embattled leader. A government sp... more

Korea Releases Bleak Stats On Its Baby Boomers
by Kim Walker 08 June 2010 08:33:49

The report titled "The past, present and future of baby boomers as seen through the numbers" makes rather depressing reading. Statistics Korea painted this profile of the Baby Boomer. Mr. B is a middle-aged Korean man, born in 1960 to a rural peasant father and housewife. His generation prided themselves as the unsung heroes of the nation's rapid industrialization between... more

Singapore Silver Spender - Article Quoting SILVER
by Kim Walker 26 May 2010 12:08:16

Following the line of the Singapore Government, there's increasing media attention being paid to the Silver industry. We are extensively quoted in this article in AsiaOne Business. Here are a few highlights of business initiatives against the Silver market in Singapore: OCBC Bank's recent SmartSenior Programme is a savings plan that allows children to contribute month... more

Singapore Promotes The Benefits Of Older Workers - See the ads
by Kim Walker 08 May 2010 17:47:37

Singapore's Ministry of Manpower has launched a multimedia campaign created by Dentsu to promote the employment of older workers. Through the campaign, MOM aims to highlight the importance and benefits of employing older workers to CEOs, HR Directors, HR Managers and Line Managers. The campaign aims to increase awareness and acceptance of older workers, improve perceptio... more

Tokyo's Elderly Population Tops 20%
by Kim Walker 26 March 2010 13:48:53

People age 65 or older accounted for more than 20% of the Tokyo population as of the end of January, the first time above that line, according to data compiled by the metropolitan government.As reported in The Nikkei (March 24), the number of elderly residents surged 2.69% from the year earlier to about 2.55 million. They accounted for 20.31% of the population, up 0.41 pe... more

AARP Innovative Employer Award 2010 - Entries Now Open
by Kim Walker 18 March 2010 13:30:09

It's that time again. Applications are open for the AARP International Innovative Employer Awards. The awards aim to recognise model employers based outside the United States who have implemented innovative workforce or human resources practices and policies to attract and retain workers age 50 and older. Closing date for submissions is 31 March 2010. Past years' winners... more

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