Observations, insights and innovations that connect with the 50+ market.

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Older Shoppers A Key Target In Emerging Markets
by Kim Walker 23 May 2010 16:22:55

A new study by Euromonitor concludes that marketers should consider targeting older shoppers in countries like India and China. Brazil, Russia, India and China will deliver more than 60% of growth among all emerging markets between 2010 and 2020, with the India and China generating over a quarter of the overall increase. As reported in an article on WARC, Euromonitor co... more

Thai Academic Identifies Senior Tourism Opportunity
by Kim Walker 06 January 2010 19:58:29

Research conducted by Thai academics has identified that Thailand is high on the agenda for European seniors but marketing to this sector is sketchy and erratic. In 2007, they totalled 2,259,161 or 15.6% of all visitors to Thailand. To read more, see this article from TTR Weekly.... more

Macedonia boat accident - a tragic reminder of our ageing world
by Kim Walker 06 September 2009 14:09:06

The tourism business and governments need to wake up to the changing needs of an ageing world before more die through poor safety standards that recognize their evolving needs. In the lastest tragedy on Saturday, 15 mainly elderly Bulgarians drowned when a tourist boat sank suddenly in Macedonia's popular Lake Ohrid as reported here. Echoes of a similar disaster on Lak... more

Young and jobless
by Kim Walker 10 January 2009 20:46:22

Young folks have been hard hit by the economy. Sure, seniors may have lost but imagine kids who have just finished school and trying to get a first job in this climate! (and yet business creatures-of-habit will no doubt continue to prioritize younger sements over the more lucrative 50+ group). Here are a few stats from a recent survey of 22 countries: China: 6.... more

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