Observations, insights and innovations that connect with the 50+ market.

  • Page:
  • 1
  • 2
  • 3

Aussie Boomers Have Saved Enough For Only Five Years Of Retirement!!?
by Kim Walker 10 August 2010 18:04:42

Shocking news from a recent study by the Melbourne Intitute among people approaching retirement finds that Australians are generally not saving enough to maintain a living standard they believe is satisfactory for their entire expected life after retirement. For example, the projected life expectancy at retirement for a 55-59 year old single male is 17.2 years, yet calcu... more

Comic Pair Draw Attention To The Important Role Of Older People
by Kim Walker 08 July 2010 18:38:06

An unlikely pairing of a 37-year-old agnostic comedian and the 75-year-old Catholic priest have lent their support to the aged care industry's united election campaign in a bid to get people talking about the older people who have had an impact on their life. The core idea around "Grand" (Grand parents etc) is fun a puts a wonderful, positive and uplifting spin on the us... more

Aged Care Issue Helps Bring Down Australian PM
by Kim Walker 24 June 2010 12:58:47

Kevin Rudd's decision to stand down comes just a day after aged care industry leaders penned an open letter to the prime minister, urging him to address the sector's funding crisis. Published in national and major metropolitan papers, the Aged Care Industry Council's (ACIC) letter delivered a stern ultimatum that proved too much for the embattled leader. A government sp... more

New Technology Delivers Radio For Oldies
by Kim Walker 25 April 2010 17:09:08

Older Aussies will now be able to tune into a dedicated radio station through their television sets. The new Web2TV service from Aged Care Radio uses the internet to transmit radio programs into a facility's TV network. All that is needed to pick up the signal is an internet connection and a special set-top box. Aged Care Radio has been streaming programs aimed at aged c... more

Older Consumers Keep Spending In Australia - download report
by Kim Walker 16 March 2010 15:47:32

A new report published By the Commonwealth Bank in Australia, indicates that older people (aged 65-74 and 75-99) experienced the biggest increases in spend – by 28.2% and 46.8% respectively. Despite this large increase, their payments are relatively small, as there are usually only one or two adults in a household. One of the possible reasons for the increase in exp... more

Aussie Study Finds The Secrets to Healthy Ageing
by Kim Walker 25 February 2010 12:11:27

From this small town in Western Australia emerges one of the more comprehensive and fascinating studies of healthy ageing. Reported here in the Financial Times, this study was done on a shoestring up until a couple of years ago, so recent government backing will allow the study to exist properly. Called the Busselton Healthy Ageing Study, it will draw on some of the exi... more

10 Solid Business Opportunities In Ageing Markets
by Kim Walker 17 February 2010 15:21:58

Here are 10 quick business opportunities spotted by SmartCompany in Australia stemming from the Intergeneration Report recently issued by the Government. No big surprises but good logic. Although derived from Australia, the basic contention of the IG report is that people should be encouraged to work longer (to age 65). As this is becoming the norm, these business ideas h... more

Aus Facing Economic Disaster From Wave Of Retirees - Rudd
by Kim Walker 02 February 2010 15:03:45

The Australian Prime Minister said that, by 2050, there would be only 2.7 people of working age for each person aged 65 years and older, compared with 7.5 people in 1970 and five-to-one this year. Within 40 years, the proportion of the population aged 65 years and older would almost double to 23 per cent. This foreshadowed a shake-up to remove workforce barriers and lift... more

Australian Telco Markets To Silver Online Users in New Campaign
by Kim Walker 17 December 2009 15:17:15

Telstra (Australia's leading telco) BigPond internet business is turning its attention to ageing Australians in a bid to convert them to broadband in the company's first dedicated pitch to lure the "grey" market online. The company has just launched the seventh episode of the popular, award winning BigPond TV ad series - But this time Daniel's grandad has joined their ad... more

Aus Plans 2,000 Internet Kiosks For Seniors
by Kim Walker 09 December 2009 14:18:20

The Australian Government launched a $15 million initiative to get more seniors connected to family and friends through the internet. Broadband for Seniors will establish up to 2,000 free internet kiosks over the next three years in community centres and clubs used by seniors. The kiosks will provide computers, internet connections and training. The Govern... more

  • Page:
  • 1
  • 2
  • 3