Beyond brand awareness, European marketing executives are keen to deepen their understanding of customers, to improve engagement and to make their customer interactions more relevant.
Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running according to this years Global Brand Simplicity Index. We’ve covered this study for years with the same conclusion; Simple customer experiences are preferred by all consumers, particularly older ones. What’s more, they have powerful commercial consequences. This […]