According to McKinsey, there are four elements to a design-driven culture. There are really five!
The headline certainly caught my attention; “Creating a multi-generational experience for your shoppers”. The announcement of a multinational research report on retail from Accenture goes on to say “Our research findings show many similarities yet many differences in the way people of different generations shop”. Goodness me, really? In fact, there seems to be very […]
Defined as the practice of designing products that match the way we think, cognitive ergonomics will help remove age-barriers. This article in the Economist explains that this is growing in importance as customers are overloaded with information. Our concept of Lifetime Customer Experience means that adults of all ages can access and enjoy brand experiences. Cognitive, physical […]