More interesting statistics that show why older consumers are a marketers dream.
That’s because a superior experience earns stronger loyalty, turning customers into promoters with a lifetime value 6 to 14 times that of detractors. This according to a paper (2015) from Bain & Co, the proponents of the Net Promoter Score. Bain urges executives who are serious about building a compelling customer experience need to develop […]
Too often we read about digital customer experiences needing to optimise for younger Millennial consumers. Yet there’s a growing mass of spend-ready, time-rich older consumers who are comfortable with technology. Sure there are differences in online shopping between ages as the chart from Euromonitors’ Top 10 Global Consumer Trends for 2016 illustrates. But the question […]