Sometimes simple is better for ageing consumers.

packaging for ageing consumers

While young venture capitalists and tech-flex governments get excited by hi-tech innovations, simple things like packaging can have a more immediate, profound and profitable impact for ageing consumers. Ageing hackathons I’ve attended often end up with bright young souls seeking a relevant purpose for some amazing new technology. Think robots, home monitoring devices, VR apps […]

Using the media to break ageing stereotypes

Although 46% of the U.S. adult population is over 50, ageing stereotypes abound and only 15% of media images of adults included these older consumers. This finding from research conducted in 2018 by AARP (American Association of Retired Persons). Based on analysis of a random sample of more than 1,000 images drawn from news sites, blogs […]

Cash Remains King In Ageing Japan

I remember using stored value cards for transport purchases in Tokyo almost 20 years ago. Yet today’s ageing Japan is lagging behind other major economies in the adoption of electronic payments. Ageing Japan The answer may lie in the fact that Japan is a super-aged society with more than 28 percent of people 65 or […]

Retailers Still Ignoring Older Shoppers

Older shoppers represent one of the greatest un-tapped business opportunities of our time, yet retailers remain obsessed with youth. According to a recent study by¬†Hitachi Consulting, almost three-quarters (74%) of retail stores in the UK are increasingly focusing their services on 19-38-year-olds. That’s just nuts. Numerous reports confirm that older shoppers will be the main […]