How media reporting on ageing can be bad for business

2016-04-03_19-12-40

The headline screams “Dedicated supermarket aisles, free online deliveries among wish-list items for the elderly“. Reading further in this article from Singapore’s Straits Times, it becomes clear that the quoted research from Nielsen involves a sample of 300 people, 55 years and above. Really? 55 is ‘elderly’!? This bullshit is bad for business.