The average age of people employed in marketing communications in the UK was a tender 33 years when we researched our book on the ageing consumer a few years ago.
Last year, the IMF country report on Thailand warned that the pace of demographic transition (ageing) is similar to that in Korea and Singapore, but those countries are experiencing it at much higher levels of income. Among emerging economies in the region, only China’s transition is almost as rapid, but China is developing considerably faster […]
The consulting industry continues it’s lucrative, revenue-generating obsession with the “Millennials are Different” concept. Yet a growing body of evidence suggests that employees of all ages are much more alike than different in their attitudes and values in the workplace. So too in their roles as consumers.
The headline screams “Dedicated supermarket aisles, free online deliveries among wish-list items for the elderly“. Reading further in this article from Singapore’s Straits Times, it becomes clear that the quoted research from Nielsen involves a sample of 300 people, 55 years and above. Really? 55 is ‘elderly’!? This bullshit is bad for business.