How your occupation will affect your retirement age

Somewhat surprisingly, it’s not just the manual labour jobs that get affected, “age-related decline” hits even well-educated professionals. This according to  research conducted by Boston College’s Center for Retirement Research. The research affirmed that as we get older, not all our skills decline at the same rate. And in some ways, we get better. Older workers tend […]

Five things older consumers need from packaging

Tetra Pak’s annual Consumer Generations Whitepaper rehashes the basics and oversimplifies the challenge in what seems to be a largely self-serving document. The liberally described ‘whitepaper‘ lists five “ingredients” for ideal packaging for Seniors. All make sense but they are a gross simplification: Packages need to be easy to open, so as to overcome any […]

Breaking down the stereotypes of older workers

We are at war. A war against ageism and stereotypes. Older consumers, workers and citizens, need to join the fight to stop being pigeon-holed by out-dated stereotypes. I recently wrote about ageism in the marketing/advertising industry but here are some compelling  myth-busters from the Wall Street Journal about the wider labour force (USA). Myth 1: I’m […]

Sex toy store wins age-friendly award

With its oversized aisles, whisper-quiet music, and bathrooms for customers on the go, Bergen Street sex-toy shop Babeland has been certified as a great place for senior citizens to shop, and has a gold star to prove it. According to this article, the local store in Brooklyn, New York also racked up points based on […]