75% of older consumers of luxury brands are ready for omnichannel interactions. Surprised?


Luxury brands lag other consumer sectors when it comes to understanding and applying digital technologies, according to a “Digital or Die” report from BCG; and the speed of technology development is endangering their current business models. Importantly, the report cautions that younger consumers are by no means the only ones pulling luxury brands toward digital. Fully […]

Functional claims drive success among older customers for Japanese juice brand


It’s not often that we read a good case study about packaging but Japanese juice maker Kagome managed 330% growth in just three weeks! Taking advantage of new labelling requirements, Kagome revamped its packaging to highlight the cholesterol-lowering benefits of lycopene in its core Kagome Tomato Juice line. And who are their main consumer? The core customers for tomato […]

Accenture’s shopper research proves there’s little difference between ages


The survey among 10,000 consumers in 13 countries, reveals many similarities, and some differences in shopping habits and preferences across the generations. That being the case, you might wonder, what’s the fuss about creating customer experiences that are more Age-Friendly? Quite simply, the research does not consider the physical challenges that confront shoppers as they age. In fact, […]