How Age-Friendly is the Apple Watch?


It has been reported that nearly half of Apple’s customer base are over 55 year of age. In fact, as I wrote here, men over 65 are now Apple’s top spending customers. So it made sense for us to evaluate how well this hot new product, the Apple Watch, meets the needs of these valuable, older customers. […]

Is this hearing-aid advert ageist?

This ad for a ‘revolutionary’ hearing aid device could have been quite fun but instead it becomes a tired, stereotypical (dare I say ageist?) portrayal. In this Bond-esque spoof, the older woman explains the unique benefits of the device to the (younger) agent but sadly/predictably, the older woman walks off with the aid. Not only is […]

What foods do older consumers want to eat?

A report is available that claims to explain the different needs and wants for food between ageing consumers and younger folks. But wow it’s expensive – $8,000 (individual) or $24,000 (corporate)! Despite the high price, a quick look at the table of contents indicates there is no coverage of the physical barriers to consumption that affects everyone […]