A child born in Japan today has more than a 50 percent chance of living to be 107. The same will surely be reflected in other societies as they age.
It has been reported that nearly half of Apple’s customer base are over 55 year of age. In fact, as I wrote here, men over 65 are now Apple’s top spending customers. So it made sense for us to evaluate how well this hot new product, the Apple Watch, meets the needs of these valuable, older customers. […]
During a recent flight in Australia, I found a Uniqlo magazine strategically placed in the seat pocket. I witnessed first hand the metoric rise of Uniqlo from the time I lived in Tokyo umpteen years ago and I’ve been a Uniqlo fan (brand and products) ever since. So I was excited to see this ‘ageless’ […]
This ad for a ‘revolutionary’ hearing aid device could have been quite fun but instead it becomes a tired, stereotypical (dare I say ageist?) portrayal. In this Bond-esque spoof, the older woman explains the unique benefits of the device to the (younger) agent but sadly/predictably, the older woman walks off with the aid. Not only is […]
Starting from July 2016 year, a company in Singapore can apply for up to S$300,000 in grants to fund job redesign projects targeted at workers aged 50 and older under the WorkPro scheme. In the conversation about ageing populations, there’s so much theoretical rubbish about these days that it’s refreshing to get some real case examples. […]
A report is available that claims to explain the different needs and wants for food between ageing consumers and younger folks. But wow it’s expensive – $8,000 (individual) or $24,000 (corporate)! Despite the high price, a quick look at the table of contents indicates there is no coverage of the physical barriers to consumption that affects everyone […]
I’m a big fan of Nielsen and have written many blogs citing their useful studies. Their recent study of the ageing consumer in Singapore titled “How to win hearts and carts of the Silver Generation” is worth the registration to download. It has lots of useful and data and some remarkably familiar insights. BUT! The report […]