Organisers said that all ages were expected, but acknowledged that the crowd would lean heavily toward the baby boomers. The festival’s own marketing videos illustrate this, with gray-haired revellers feasting on gourmet food and dancing. On average, attendees at the Desert Trip festival will spend more than $1,000 each. Satisfying an affluent older crowd became one […]
People aged over 65 who use digital technology in their daily lives are shattering myths about seniors’ use of ehealth. According to excerpts from the 2016 Accenture Consumer Survey on Patient Engagement, there are three myths that healthcare organisations need to dismiss the stereotypes and and see seniors as the digital healthcare consumers they are. Myth 1: Seniors […]
A better understanding of older customers leads to product and service innovations. In 2015, Silver Group held one of our ‘ageing innovation’ experiential workshop for Chiva Som in Thailand. One year later, their General Manager, Sheila McCann, spoke at the Asia Design and Innovation Conference. Hear what she had to say about it in this short clip.
Luxury brands lag other consumer sectors when it comes to understanding and applying digital technologies, according to a “Digital or Die” report from BCG; and the speed of technology development is endangering their current business models. Importantly, the report cautions that younger consumers are by no means the only ones pulling luxury brands toward digital. Fully […]
Over the years, we’ve seen so many ageing initiatives come and go that it’s hard not to be cynical. So it was with great fanfare on centre stage at the recent Cannes Lions International Festival of Creativity, that Merck Consumer Health announced its WE100 initiative designed to address the growing challenges of rising life expectancy and […]
Less than 15% of firms have developed a business strategy focused on the elderly according to BCG while the Economist Intelligence Unit found that only 31% of firms take into account increased longevity when making plans for sales and marketing. This despite the fact that the over-60s currently spend some $4 trillion a year and that […]
It’s not often that we read a good case study about packaging but Japanese juice maker Kagome managed 330% growth in just three weeks! Taking advantage of new labelling requirements, Kagome revamped its packaging to highlight the cholesterol-lowering benefits of lycopene in its core Kagome Tomato Juice line. And who are their main consumer? The core customers for tomato […]
This year, 53 years after the first Pirelli calendar, the company has opted for a very different form of sexuality. In a marked change in direction for the calendar, this year’s features Uma Thurman, Charlotte Rampling, Helen Mirren, Julianne Moore, Lupita Nyong’o and Kate Winslet among its subjects. A bunch of talented women and a […]