Helping you, your leaders and teams to understand the senior market and appreciate the opportunities it presents.
Growing a business among ageing consumers may be considered ‘uncool’ by many – particularly younger business practitioners. (Precisely why the opportunity exists!) At SILVER we bring our unbridled enthusiasm for this segment together with unrivalled insights into and understanding of the markets of Asia Pacific to create interactive, learning experiences for leaders and teams.
Typically one-day sessions, our workshops aim to create an understanding about the importance of the 50 + segment and open minds to the possibilities presented by them.
Some key issues covered:
- Understanding the demographic changes globally, across Asia Pacific and in local markets
- Understanding the basic attitudes of the segment, relative to younger groups using Silver3D™
- Discussing the seven physical and cognitive effects of ageing and considering the implications for your business
- The ‘do’s and don’ts’ of doing business with seniors
- How to translate this phenomenon into business opportunities for your company
Please contact us with your specific training requirements.
