This is our strategic process that guides businesses through three phases to achieve success with the mature market.

At each phase, at SILVER we will evaluate and guide your business relative to:

  • A deep understanding of senior consumers’ attitudes and beliefs, lifestyles, needs, wants and media habits (from Silver3D™ and other sources)

and

  • The 7 physical and cognitive effects of ageing and how they translate to business opportunity for you
SilverBullet™ Process
VISION STRATEGY CONNECTION

1. AUDIT

An audit of your company’s readiness/relevance to tap the mature market:

3. BRAND

Specific research to understand needs/wants and brand issues for mature users (and impact on your current customer franchise)

5. GO TO MARKET

Develop plan and costs around a total marketing plan include POS presence, packaging, labelling, communications etc.

2. VISION

An assessment of the business opportunity/risk and recommended course of action.

4. IDEATE

Workshops to determine changes to your product/service design, formula etc.plus sales and marketing mix.

6. CONNECT

Communications planning. Working with your suppliers to plan and execute.


Ideally, the process follows the numerical order above, however you may decide to ‘cherry-pick’ the stages you feel most needed.

Please contact us to tailor a specific program to meet your needs.